New guidelines for writing your listing title
We recently made the biggest change to Airbnb in a decade, and as part of our redesign, we removed Host-written listing titles from search results. The intention was to present all titles in a consistent format, so they’d be easier for guests to read, regardless of what language or device they prefer.
Since the launch, you’ve provided a lot of feedback about the changes, including many requests to bring listing titles back to guest search results. We understand why you’re so passionate about this issue: Your listing title is one of the first things guests read in search results and an opportunity to call out what makes your space unique.
From 30 June, your listing titles are returning to guest search results. We’re also providing new guidelines for writing an effective title that can help your listing stand out in search, set expectations for guests, and create interest in booking your space.
Short titles work best
Guests search Airbnb using all types of devices with screens of different sizes. A title that works well in a web browser may be too long for guests scrolling listings on the mobile app.
Longer titles are automatically shortened in search results and the remaining part of your title is replaced with an ellipsis. For example, 'Country cabin with lake view, firepit, boat ramp' becomes 'Country cabin with lake view…'
Character limits help make sure your title gets fully displayed on desktop and mobile devices. Guests on the go tend to search using mobile phones, which means only 32 characters appear. If your title is longer than 32 characters, put the most important info first.
Here are three good examples of short listing titles:
- Modern loft overlooking downtown
- Cosy mountain hideaway for chefs
- Beachfront villa near Año Nuevo
Sentence-style can be easier to read than capital letters
Sentence case calls for capitalising only the first letter of the first word in your title. Title case (where you capitalise most words) can be overly formal and ALL CAPS tends to come across as yelling.
To give guests a better search experience, avoid using uppercase letters in other words of your title unless it’s a proper name such as a city. You can also make exceptions for abbreviations, such as UK or an airport code like LHR.
Here’s an example of how not to use capital letters in a listing title:
- NEW Furnishings HUGE POOL Great Views
Here are three good examples of listing titles in sentence case:
- Seaside shack at Bondi Beach
- Romantic Victorian guest room
- Eco-friendly studio near LAX
Words are clearer than emojis
Emojis and symbols can mean different things to different people around the world and using them could be confusing or misleading. For example, a thumbs up can be interpreted as a sign of approval, the number one or an offensive gesture.
To make your listing title friendlier and easier to read, stick with simple and descriptive words about your place. Using special characters (like !, # or *) is fine, but repeating them for emphasis (like !!! or ***) isn’t. To separate ideas, try commas with spaces or a single slash without spaces.
Here’s an example of what not to do:
- ****Ski and golf chalet****!!!
Here’s a better way to write this:
- Ski/golf chalet & private yard
More details outshine repetition
In most cases, it’s not necessary to repeat any info that’s already provided to guests in search results, such as your city or town, or total number of beds. Instead, use your listing title to add unique details that can help attract attention.
For example, if your listing is in Buenos Aires, you could include your neighbourhood, like 'Recoleta', in your listing title. If it’s in Florence, Italy, you could specify 'near Uffizi' or another landmark that’s close to your place. This helps clarify your space’s whereabouts for guests. Or, if you have a dedicated office space, you might want to highlight 'work-friendly' in the title.
You can also omit the word 'new' from a new listing title because this info is already communicated to guests on a badge in search results.
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