This property manager increased bookings with Airbnb tools
For Candace, the task of managing more than 120 rental properties for private homeowners in the busy ski resort town of Breckenridge, Colorado, is a never-ending juggling act.
As the director of sales at VisitBreck, a property management company, Candace has to know the owners and their needs. She must remember each of the properties, which range from slope-side townhouses to nine-bedroom mountain mansions, and have intimate knowledge of their amenities and maintenance requirements. And she needs to keep track of availability, while constantly adjusting pricing for each home to maximize occupancy.
“A lot of our owners, in order to have a beautiful second home that they can enjoy with their family, rent them in order to afford that,” says Candace, who arrived in this former Gold Rush town after college to snowboard and never left. “But for a lot of them, it’s also the fact that there’s somebody here taking care of their home when they’re not here.” And in a cold-weather environment, knowing when a pipe might burst, for example, is “a big thing,” she says.
Airbnb platform combines reach with simplicity
To help keep track of her homeowners’ away schedules and find them a steady stream of guests, Candace turned to Airbnb about five years ago. At the time, VisitBreck was seeking to extend its reach and add some marketing muscle to its efforts. “We chose Airbnb because they were growing,” she says. “We figured it was a great platform for our properties.”
The bet more than paid off. Since she began using Airbnb, Candace says bookings have increased.* She credits not only Airbnb’s reach, but its many management tools, which have also simplified many of the logistical headaches inherent to her job. For instance, when she logs into her platform dashboard she can click on a multi-listing calendar that lets her view all 120-plus properties at once. “That’s been a nice addition to the toolkit,” she says.
Pricing tools help property manager boost occupancy
The calendar is helpful when she’s trying to juggle various rental rates across so many properties and different seasons, each with its own type of visitor (winter skiers, fall leaf-peepers, summer hikers). “If I have properties that are underperforming, I can go into the calendar and select whichever property and add a promotional rental rate,” she says.
Airbnb’s pricing rule-sets allow her to raise and lower rates through certain dates based on things like seasonality. The various pricing tools, she says, have played a big role in VisitBreck’s roughly 30% growth in occupancy rates. “We’re able to manage rates a lot more easily,” she says, “and so we’ve really grown.”
Thanks to its success, VisitBreck has been taking in new properties and expanding its services to homeowners. It also offers interior design work, and it has established its own retail furniture arm, where it sources from local craftspeople and many others.
*Every Host’s experience hosting on Airbnb is unique. Host earnings vary widely depending on many factors, including availability, price, acceptance and cancellation rates, occupancy rate, and the demand in the listing location.
Information contained in this article may have changed since publication.
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